Will the Cadbury’s brand suffer now the Americans have moved in?
Since the announcement yesterday about Kraft taking over Cadbury’s, will their brand and sales suffer?
American’s are not renowned for making amazing chocolate, in-fact American chocolate pales in comparison to British and European chocolate. Now that American owned brand, Kraft have taken over Cadbury’s, it will be interesting to see if the British public still warm to Cadbury’s now that the Britishness has been sucked out of it?
Also, with the announcement of British job losses I’m sure Cadbury’s fans will lose faith and trust in one of Britain’s most iconic brands which has built up an amazing reputation over the past 200 years.
I’m sure great-great-grandad Cadbury is spinning in his grave at the thought of Dairy Milks made from plastic cheese!
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