Does the colour of your brand matter?

colour theory

The answer is… Yes.

Colour is a very important part of design, it affects the way people feel about you.

Not wishing to blow our own trumpet but to prove our point we’ve used our brand colours as an example.

Jealous Design is predominantly Orange and Black and here’s the theory about our chosen colours.

Orange
Orange is a combination of its two neighbours on the color wheel, red and yellow. Orange symbolizes happiness, joy and sunshine. It is a cheerful color, evoking childlike exuberance.

Black
It is often correlated with power, elegance, sophistication, and depth.

For more about colour theory visit Six Revisions – A look into Colour Theory


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