Foursquarestival

Foursquarestival

Foxes & Hounds, getting local companies involved with Foursquare and putting Cheltenham on the creative map!

“Foursquare is a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things. The aim is to build things to not only help you keep up with the places your friends go, but encourage you to discover new places and challenge you to explore your town, city or village in new ways.” – Foursquare

We’re teaming up with creatives such as Holly Knowlman @DirtyEnid in Cheltenham is harnessing the power of Foursquare to create a unique participatory event – Foursquarestival. Players will compete in a foxhunt that will lead them around points of artistic and cultural significance in the town, visiting independent traders along the way and finally finishing at a secret party location.

The Foursquarestival team will prepare for the event by adding a series of tips and clues to a pre-determined set of locations. This will also involve liaising with local businesses to secure their involvement and make them aware of the promotional opportunities that can come from Foursquarestival and from Foursquare itself.

On the event day participants (the ‘hounds’) will have to locate a series of ‘foxes’ – each one will provide a clue as to the location of the next. Each fox will stay at their location for a certain amount of time before moving on. If the hounds turn up and the fox isn’t there, the manager/owner will hand over a clue or there will be a notification on the door that the fox has moved to a new location.

The aims of Foursquarestival

To enhance perceptions of Cheltenham as a town which has great
opportunities for creative activity.

To support local independent traders and increase footfall to their
businesses.

To test the potential of Foursquare as an application that can be
used for event management.

To give each team member a chance to add a significant and unique
piece of work to their respective portfolios.

To create an event template which can be presented to brands or
organisations looking to capitalize on Foursquare’s growing popularity.

For latest updates:

visit – www.foursquarestival.co.uk

Twitter – www.twitter.com/4squarestival

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This entry was posted on July 05th, 2010 and is filed under Everything. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.